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主题报告二:模具企业如何开拓海外市场下

2019DMP大湾区工博会

2019DMPDAWANQUGONGBOHUI、GOUJIANLEYIGEDUOYUAN、KAIFANG、CHUANGXINDEQUANQIUXINGGONGXIANGPINGTAI,HUIJUSHIJIEGONGYEYOUSHIZHISHI、ZHUANJIAXUEZHE、YEJIEJINGYING,TANSUOGAODUANZHIZAOYEFAZHANXINMOSHI、ZENGQIANGJINGJIFAZHANXINDONGNENG。

彩搜网ZHONGZHANYUANYANGCAOZONGJINGLIYOUXINGZUOWEIWAIZHANXINGYEXIANFENGDAIBIAO,ZAI2019DMPDAWANQUGONGBOHUISHANGWEIDAJIAQIANTANFENXILE:MOJUQIYERUHEKAITUOHAIWAISHICHANGDEZHUTIBAOGAO,JINTIANZHONGZHANYUANYANGXIAOBIANJIANGJIXUWEIDAJIAFENXIANG《ER:MOJUQIYERUHEKAITUOHAIWAISHICHANGXIA》,JINGCAIGANHUO,BURONGCUOGUO~


1、GUONEIMOJUSHICHANGXIANZHUANG

2、GUOJISHICHANGKONGJIANGUANGKUO

3、海外厂商国内采购优势

4、海外市场开发途径

5、政府给与出口补贴



彩搜网HAIMEIYOUKANDAOSHANGPIANDEPENGYOUKEYIDIANJIYIXIAWENZIHUOQUE~


海外厂商国内采购优势


相对成本低


彩搜网ZAISHIJIEJINGJIHUAYITIDEJINTIAN,GUOJICAIGOUZUOWEIYIGEZHONGYAODEZHANLVE,BUJINKEYIJIANGDIQIYECHENGBEN,HAIKEYICUJINQIYEZAIGUOJISHICHANGJINGZHENGLIDETISHENG。


JINNIANLAI,YOUYURENGONGCHENGBENZENGJIA,FADAGUOJIAZHUYAOSHENGCHANGAODUAN、JINGMIMOJU,RENGONGCHENGBENTOURULIANGJIAODADEMOJUZEYIKAOJINKOUJIEJUE。ZAIDANGQIANDEJINGJIQUANQIUHUALANGCHAOZHONG,MOJUSHICHANGGUOJIHUAFENGONGZHENGZAIXINGCHENG。YIXIEGUOWAIMOJUCHANGSHANGPOYUCHENGBENYALI,ZAIZHONGGUOSHELIMOJUSHENGCHANJIDI。SUIZHEWOGUOMOJUZHIZAOSHUIPINGHENENGLIDETIGAO,MOJUZHILIANGYUGUOJISHUIPINGDECHAJUBUDUANSUOXIAO。ZHONGGUOSHENGCHANDEZHONGDIDANGMOJUWANQUANNENGGOUMANZUFADAGUOJIADEXUQIU,ZAIGUOJISHANGYOUJIAOQIANGDEJINGZHENGLI。TONGSHI,YOUYUZHONGGUOMOJUXINGYEZHENGZAIJINXINGZHUANXINGSHENGJI,MOJUXINGYEZISHENDEZIZHUCHUANGXINLIDUYEZAIZHUBUTISHENG,BUSHAOGUOCHANGAODUANMOJUBEIGUOWAICHANGSHANGRENKEHECAIGOU,ZHEIDUIZHONGGUOMOJUXINGYEFAZHANSHIFENYOULI。


言及中国模具行业与欧美的竞争,中国模具行业有自己的优势,虽然中国模具行业跟德国有差距,但差距很小。批量生产的设备欧洲比中国有优势,譬如机床。但模具是个性化的产品,无法批量生产,这样一来人工就贵,德国的模具成本就高,更重要的是德国不像中国做得这样快,如果一套模具在中国做要一个月,他们就要两个月。因为他们不上夜班,中国可以两班倒,所以很多东西只能放到中国。因此德国的模具厂已经非常少了,有也只是小模具厂,还不做模具,是为了保持模具的生产能力。而其他地区,如越南、印度、墨西哥,虽然人便宜,但工人不可靠,产业链不完整,总成本比中国高很多,对中国模具无法形成低价冲击。



质量达标


WAIZIBUJUGUONEIMOJUSHICHANGJIAJULEZHENGTISHICHANGJINGZHENG,YIXIESHILIJIAOQIANGDECHANGSHANGKAISHIZHUZHONGPINPAIXUANCHUAN、CHANPINCHUANGXIN、FUWUTISHENGHEQUDAOZHONGDUANJIANSHE,BINGZHUBUKAITUOZHONGGAODUANMOJUSHICHANG。CIWAI,XIAYOUSHICHANGCHENGXIANDUOYANGHUAXUQIU,XIAYOUKEHUDUIPINPAIDERENZHIDUYEZHUJIANTIGAO,WOGUOMOJUZHIZAOCHANYEJINRULEYIPINPAIJINGZHENGWEIZHUDEXINJIEDUAN。


WOGUOMOJUZHIZAOCHANYEBUJUJIEGOUHEZUZHIJIEGOUJIANGDEDAOQUANMIANYOUHUA,ZIZHUCHUANGXINNENGLI、CHUANGYISHEJIHEZONGHEFUWUNENGLIDEDAODAFUTIGAO。WOGUOMOJUXINGYEZAIWEILAIJIANGJIXUBAOCHIKUAISUZENGZHANGDEQUSHI。GENJUXIANSHI,DAO2020 NIAN,GUONEISHICHANGGUOCHANMOJUZIPEILVJIANGDADAO90%YISHANG,MANZUMOJUYONGHUXINGYEFAZHANDUIMOJUCHANPINDEXUYAO(2020NIANGUONEIMOJUSHICHANGYUJIWEI2500 YIYUAN),ZHIZAOYEJISHUFAZHANHEZHUANXINGSHENGJIZHONGXUYAODEZHONGGAODANGMOJUZAIMOJUZONGLIANGZHONGDEBILIDADAO60%,TONGSHIMANZUXINXINGCHANYEFAZHANJIXUDEGUANJIANXINGMOJU,MOJUCHUKOUDADAO60 YIMEIYUAN,QIZHONGZHONGGAODANGMOJUBILITIGAODAO50%YISHANG。

随着我国模具行业技术水平的持续提升和制造工艺的逐渐成熟,模具产品的出口贸易发展态势良好。



模具制作周期满足需求



SUIZHEQUANQIUHUASHICHANGJINGZHENGDEBUDUANJIAJUYIJIKEHUXUQIUDEGEXINGHUAFAZHAN,ZHONGGUOZHIZAOXINGQIYEBUDEBUZAIBAOZHENGCHANPINGAOZHILIANGHEDICHENGBENSHENGCHANDETONGSHI,RENGBAOZHENGZAIZUIDUANDESHIJIANNEIMANZUKEHUDEGEXINGHUAXUQIU。ZHONGGUOMOJUQIYEKANZHONGWAIMAOSHICHANG,WEICUJINWENDINGZHANGQIHEZUO,HUIYIZUIDUANSHIJIANZHIZAOZUIYOUZHIDEMOJU,ZHEIYESHIGUOWAICHANGSHANGGENGYUANYIYUZHONGGUOQIYEHEZUO。


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HAIWAISHICHANGKAIFATUJING


彩搜网NEIMEZHENDUIHAIWAISHICHANG,WOMENYOUNAXIEKAIFADETUJINGNI?



阿里巴巴、中国制造等线上平台


XUANZEYIGEDIANZISHANGWUPINGTAILAIKAITUOWAIMAOSHICHANG,KENDINGSHIXIANGDEDAOBIJIAOHAODEXIAOGUO,HUODEBIJIAODUODEDINGDAN。ALIBABA、ZHONGGUOZHIZAODENGXIANSHANGPINGTAIDOUSHIKAITUOWAIMAOSHICHANGDEDIYIXUANZE。ALIBABAZUOWEIQUANQIUZUIDADEB2BPINGTAI,WULUNZAIZHIMINGDU、HAIWAIMAIJIARENKEDU、MAIJIAHUIYUANSHU、SHOUHOUFUWUDENGDENGGEZHONGJIAODU,DOUSHIKAITUOHAIWAISHICHANGZHONGYAODEYIHUAN。



开发信


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帮其他企业做海外订单



CHUANTONGDEWAIMAOKEHUKAIFAQUDAO,TOURUGAO,JIANXIAOMAN,HENDUOZHONGXIAOWEIXINGWAIMAOCHUKOUQIYEBINGBUJUBEISHICUODEZIBENHETIAOJIAN,JISHIZHINENGRANGZIJIHENZHENGZHADEHUOZHE,DANYEWULIQUZUOGAIBIAN,ZHINENGBUQINGYUANDEJIXUYILAIZHEZIJIYIJINGTOURUDEKEHUKAIFAQUDAOSHANG,YANXIAXUNPANSHAO,ZHILIANGDI,MEIDINGDAN,MEICHENGJIAODEKUGUO。


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彩搜网GENGJIAYANSHENLEWAIMAOQIYEDEYEWUZENGZHANGDIAN,YOUZHUYUXINKEHUDEKAIFA,ZAIKAIFAHAIWAISHICHANGFANGMIANZESHIZHUDONGXINGGENGQIANG,XIAOLVGENGGAO。



出去参展、直面客户



相对于中国外贸企业参加广交会,华交会这样的国内展会,小编认为参加国际展效果更加立竿见影,而且真正体现展会价值,出国参加展览会的好处有这样几点: 


1:参加出口展会真正让业务员和外贸企业,开阔视野,扩大商务接触面。 

彩搜网2:接触到真正的高端客户,国外展的采购商质量是非常高的,比如欧洲大部分的展会,普通观众是不能进入专业展,只有专业观众才可以进入参展,都是真正有交易决策能力的真实优质的采购商才可以进入展位,这样的参展价值就非常高,而目前广交会采购商质量越来越差,更多是类似于香港,印度甚至是深圳的中间商参与,还有我们经常去国际展会的业务员应该有这样的体验,有些国家的客户他是不参与中国的广交会的,对于高端客户也很少通过互联网渠道来选择供应商,所以只有通过参加国际展会才可以真正接触白金优质海外客户。


彩搜网GENGDUOCANZHANJIQIAOQINGDIANJIYIXIAWENZHANG:


ZHENGFUJIYUCHUKOUBUTIE



出口退税



CHUKOUTUISHUISHIZHIZAIGUOJIMAOYIYEWUZHONG,DUIWOGUOBAOGUANCHUKOUDEHUOWUTUIHAIZAIGUONEIGESHENGCHANHUANJIEHELIUZHUANHUANJIEANSHUIFAGUIDINGJIAONADEZENGZHISHUIHEXIAOFEISHUI,JICHUKOUHUANJIEMIANSHUIQIETUIHAIYIQIANNASHUIHUANJIEDEYINASHUIKUAN。ZUOWEIGUOJITONGXINGGUANLI,CHUKOUTUISHUIKEYISHICHUKOUHUOWUDEZHENGTISHUIFUGUILING,YOUXIAOBIMIANGUOJISHUANGZHONGKESHUI。JINNIANYILAI,WOGUOJINYIBUWANSHANCHUKOUTUISHUIZHENGCE,JIAKUAITUISHUIJINDU。

ZAIWAIMAODASHENGGUANGDONG,CHUKOUTUISHUIDELIDUHESUDUZHENGRANGZHONGDUOQIYEGANDAOWENNUAN。JINGJIRIBAOJIZHECONGGUOJIASHUIWUZONGJUGUANGDONGSHENGSHUIWUJULEJIEDAO,JINNIAN1YUEZHI10YUE,GUANGDONGDIQU(BUHANSHENZHEN)LEIJIBANLICHUKOUTUI(MIAN)SHUI2437.8YIYUAN,TONGBIZENGJIA170YIYUAN,ZENGZHANG7.5%。JIEZHI10YUE,QUANSHENGZHENGCHANGTUISHUIPINGJUNBANLISHIJIANZAICITISUZHI10TIANYINEI,TIQIANSHIXIANGUOJIASHUIWUZONGJUHESHENGWEISHENGZHENGFUGUANYUJIAKUAICHUKOUTUISHUIJINDUDEYAOQIUHEMUBIAO。


境外展会补贴、运输、搭建补贴

展会补贴,是中小企业国际市场开拓资金中的一部分,是国家为推行“走出去”战略计划而面向中小企业实施的一项优惠政策,旨在促使更多中小企业积极赴外参加展会,拓展国际市场。让企业去国外参加展会时,可以享受一定金额的资金补助。

GUOJIAZHENGCEDEZHICHIYERANGYUELAIYUEDUODEQIYEYUANYIZOUCHUGUOMEN,YONGBAOQUANSHIJIE。


国外展会补贴的金额限度

一般情况下,展会补贴比例原则上不超过支持项目所需要金额的50%,但是对西部地区的中小企业以及优先支持的市场开拓活动,支持比例可适当提高至70%。

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